Product Descriptions for Better Online Sales

Person shopping online with mobile phone viewing a product listing page

Online shopping has been around for some time now, but it’s also still growing. In fact, online sales are expected to reach 22% of all global retail sales by 2023. Brick-and-mortar retailers who ignore this trend may be losing out on a significant opportunity to improve their sales. Smaller businesses are creating their own e-commerce websites with platforms such as Shopify, while others choose to use Amazon or eBay to sell their goods or increase awareness of their brand. There’s never been a better time to start a retail business online or pivot your strategy to omnichannel retailing. But, all of this means that it’s becoming a crowded marketplace where you need unique, compelling product descriptions, images, videos, and complementary marketing content to compete for your customers’ attention, engagement and purchases.

For the past 10 years, I’ve written product description pages for large and small retailers alike. As an experienced product copywriter, here’s what I know – your product copy needs to be accurate (so you don’t irritate your customers and end up with a lot of returns), it has to be complete (the more you can tell a customer about your product, the more they will trust it), and it should be compelling (boring copy does not move people to buy). And, because of the nature of selling online, you can’t afford to ignore search engine optimization (SEO).

Whether you need assistance with getting your large inventory online or you have a handful of products you want to list, I can accommodate your e-commerce copywriting needs. Call me at 518-669-7015, e-mail me at or fill out the form below to get started.